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The main role of your meta description is to get users to press your link in their search results rather than someone else's. Ratio Coffee is a beautiful Shopify store with a balanced colour palette and a smooth scrolling system that embodies the elegance of their products. Shopify will add as many words of your description in their “Search engine listing preview” meta input as possible, shown below: To clean up your meta description and enter your own customized meta description for your product, click on Edit website SEO. They support your brand messaging, and align with other mediums (ads, print, social media) They just sound/feel good and match your brand tone. Your pages should each have a unique meta description to help attract users from the SERPs. Finally, visit your admin panel Settings page, and edit your Homepage title in the Store Details section. We’ve created a free tool to help you create better page titles and meta descriptions for all of your Shopify SEO needs. Create “default meta descriptions.” As we’ve seen, Google and social media sites sometimes pick up the first lines of content on a web page in lieu or in the absence of a meta description. A great About Us page helps builds trust between you and your customers. How to Build a Nice Meta Description to Get More Click-Throughs. It will draw people into your store! Using the principles we've already learned, you'll want to set your homepage title and your homepage meta description. Home page: Meta description. It’s easy to add pages to your Shopify site (Image credit: Shopify) Step 8: Set your site’s title and meta description Click on Online Store, and choose Preferences to find more site settings. Meta description is not a direct ranking factor of e-commerce SEO. This is what users often look at to decide whether to visit a page or not. Finding and submitting your sitemap. For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. I find the app helpful for watching video tutorials. The info correlates perfectly, making visitors feel like they’ve found great relevance in their search. Title tags, headers, and meta descriptions Having the right number of headers on each page help the search engines to understand your site. Even if your product descriptions are optimized to sell, that fact alone may not be enough to impact on the bottom line. Ready to start selling with Shopify? Navigate to Products or Collections for adding SEO Meta tags.. Homepage. Character count must be in between 155 to 165. Shopify stores need to have well-crafted and positioned meta data in order to rank high on search results. In your Shopify admin panel, navigate to “Online Store,” “Preferences,” and “Title and Meta Description.” You’ll be able to add or edit your page meta description in a text box without having to dive into HTML code. It’s usually a couple of sentences long, and tells the searcher what they need to know about what the page contains and how relevant it might be to their query. For that reason, it is helpful to write those first lines of content so that they can double as a strong meta description, if necessary. The more content you provide about you and your business, the more confident people will be when purchasing from your store. How to edit homepage meta description on Shopify? Similar to Meta Descriptions, there are Meta Keywords, which are a specific kind of meta tags that appear in the HTML code of your web page and which tell search engines what the topic of your webpage is. For resource pages, such as product pages, collection pages, and custom pages, the meta description tag displays the resource's SEO description that is set in the resource's details page of your Shopify admin, regardless of the description's size. Meta description. The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines. This will become your new title tag on the home page. Many page optimization sites, services, and professionals recommend keeping meta descriptions to 160 characters or fewer. Adding meta description when creating a … In fact, according to a Moz analysis, only 35.9% of original meta description tags are displayed “as is” in Google search. Try it free. Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. Optimizing your site structure for search engines. This article examines 5 steps to optimize your SEO for product descriptions with high-growth examples and results. Shopify SEO mini-course, DAY 3: Title and Meta Description tag for the homepage. Shopify Homepage Title And Meta Description Not Showing On Google. Shopify generates the following title and meta description for collections: A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search results. Description for 18,500 of those impressions on average way to sell online, it could be time you! Want to set your homepage meta description for collections: the Qualities of a store’s products, pages... The important elements of content on this in a separate article buy your products they... % in this instance would result in almost 100 more clicks it could time. May not be enough to impact on the homepage this app to help my. App helpful for watching video tutorials looking for a new way to sell online, both and! 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